Those who are up to date with the latest innovations on the market know that Salesforce is a platform full of features, allowing mid-sized companies to achieve significant results through cutting-edge technology and accurate data analysis.
But there is another aspect that cannot be overlooked: Salesforce trends to keep your strategy in this most relevant and up-to-date tool.
Your company needs to stay alert and prepared for the possibilities of change to take advantage of new opportunities that arise from time to time.
With this in mind, we have brought you tips on Salesforce trends for mid-sized companies. Take note!
We start with a trend that is increasingly talked about in every corner of the world. It would be no different in Salesforce: the use of Artificial Intelligence and Machine Learning to increase integration between the tools used within the platform.
Machine learning is the term used to define how algorithms organize data, recognize patterns and generate insights from intelligent models.
This is a technological evolution that enables the provision of services and solutions for executing manual and repetitive tasks, giving your team the opportunity to dedicate themselves entirely to more complex functions.
In short, AI and Machine Learning enable your business to automate tasks and processes, personalize to understand in detail who your audience is and what their behavior is, in addition to developing insights to adjust the strategies adopted.
In Salesforce, Einstein AI offers a series of resources so that Artificial Intelligence can help you rely on the latest technology so that your results multiply.
Considering that the market is increasingly competitive, paying special attention to your audience makes all the difference. It is not enough to sell the best product or service; you need to understand the best approach, according to the profile of those who may be interested in what you have to offer.
Thus, offering an exceptional customer experience puts your company ahead of the competition. In Salesforce, customization and customer service options help you with this mission.
You can use chatbots to speed up service, finding response patterns to the most common problems. You can also use virtual assistants to direct your customers to the most appropriate agents according to their case.
The days of serving all customers in the same way, without understanding their behavior patterns in digital media, are a thing of the past. And Salesforce allows you to improve this trend of an increasingly present future.
We live in the age of data. In digital media, it is data that guides decisions of large companies based on our behavior, profile and preferences. With Salesforce, it is no different.
In it, data analysis can be performed using advanced, detailed and personalized reports, according to your preferences and needs.
With these reports in hand, it is possible to issue detailed insights, understanding which approach strategies are being successful and which ones need adjustments.
It is possible to understand in detail how customers behave in their digital media, break down their profile and thus understand the best form of communication based on segmentations.
In the age of data, only the company that does not pay attention to the need to develop strategies based on real and measurable behaviors is left “in the dark”.
More than just knowing the main trends in Salesforce for the next half of the year, it is essential to have experts in the platform to expand your possibilities and results.
And you can count on the able.digital team for this. We have experienced professionals in the platform, enabling your medium-sized company to fully reach the minds and hearts of new audiences.
Get in touch and schedule a meeting with our team!
