Integrating the work of sales and marketing departments allows you to boost results and increase the efficiency of medium-sized companies.
And when you rely on Salesforce services, this integration is optimized in an even more assertive and strategic way.
For you to apply this tool and make your business reach new heights, we've brought you some tips for implementing Salesforce, in order to optimize your sales process. Check out!
First of all, it is important to highlight that Salesforce offers a series of possibilities to improve your marketing work.
As an example, this tool offers the following possibilities:
After understanding a little more about how Salesforce improves the marketing sector, it's time to check out some tips for integrating with the sales department.
With Salesforce, you have access to a series of data about your potential audience. From characteristics to the behavior of those who access your digital media.
This data makes it possible to generate insights for modulating communication and approach strategies.
It is essential that these aspects are shared between sales and marketing departments. With more coordinated work between the two sectors, the results achieved will be much more notable.
With Salesforce Chatter, you improve internal communication, increasing integration between sales, marketing and many other areas.
The tool allows for immediate communication so that teams work in harmony, in order to increase the possibility of sharing strategies, data and insights.
Every strategy needs metrics. Without them, it is impossible to know in practice what is working and what changes in direction need to be implemented.
And for complete integration between sales and marketing departments, Key Performance Indicators (KPIs) need to be shared.
In short: the goals need to be the same, aligned, without each team moving in different directions in pursuit of the same objectives.
Salesforce offers the integration of tools such as Mailchimp or Marketo so that medium-sized companies can carry out effective email marketing actions with results.
It is also possible to use Marketing Cloud, a native tool with a series of resources to make your products and services reach your target audience in an assertive and optimized way.
Marketing and sales departments need to keep in mind the need to use common strategies, so that this form of communication achieves the objectives of boosting results.
With the integration made possible by Salesforce with your company's social networks, you increase the chances of capturing leads and customer engagement.
Furthermore, you can use triggers for automation that reduce the manual work of your marketing and sales teams, without losing quality when it comes to showing why your company stands out from the competition.
When executed well, online sales management helps understand customer behavior patterns, identifying potential bottlenecks, providing insights and solving problems when offering products and services.
Salesforce allows you to integrate platforms, in order to also improve the relationship between the marketing and sales sectors, which can thus understand, based on data, what the best strategies are and where you should modify the approach or the way to reach your goal. public.
If you need to improve integration between marketing and sales departments, there is nothing better than counting on the many resources offered by Salesforce.
And for this, it is essential to have someone who understands the platform in detail, knowing the shortcuts, strategies and best paths to take, according to the needs of your medium-sized company.
At able.digital, professionals with more than 15 years of experience know what is best suited to your profile. Come have a chat with us!
