In digital media, there is a constant concern about data security and compliance with current laws and regulations.
After all, we are permanently connected, both for day-to-day communication and for making purchases and interacting with our preferred companies.
At Salesforce, data security and compliance are issues we take very seriously. In this article, we will explain a little more about the subject. Check it out!
First of all, it is worth noting that trust is a fundamental principle for Salesforce. It is in the DNA of this platform's culture, whose operations are focused on high technology for the success of its customers.
With this, data security within Salesforce includes tools and resources necessary for complete protection. It includes security controls and best practices for strengthening the data stored there.
Salesforce works with the principles of zero trust and least privilege. This structure adopts an approach that grants users, devices, applications and systems the minimum level of privilege they need to perform their work.
In other words, a given user only accesses specific items in predetermined paths, thus preventing a potential hacker attack from causing damage in the event of an invasion.
This is a way of ensuring the security and integrity of data, an essential element for the platform as a whole.
When a mid-sized company expands its operations in digital media, it needs to be aware of existing threats and vulnerabilities.
After all, security incidents can compromise its activities and shake the trust of its audience.
But don't worry, below we explain a little about the main risks and how Salesforce helps you protect your digital channels.
First of all, it is important to differentiate between these two terms. A threat is nothing more than any factor or action capable of interfering with and causing damage to the integrity, confidentiality, authenticity and availability of data and information about the company.
Data vulnerability refers to potential weaknesses that can be exploited and make channels more susceptible to attacks and malicious actions.
These threats and vulnerabilities increase the greater the data security gaps in the corresponding platforms.
Among the main threats, we can mention human errors in the handling of sensitive data, as well as malware attacks (malicious software), ransomware (hacker attacks to hijack important corporate data) and spyware (computer espionage to collect relevant information).
A robust and well-structured platform Salesforce won’t leave your company unprotected. Check out some of the solutions offered to ensure greater security and protection for your data.
Plataforma Einstein 1
This feature minimizes business disruptions and keeps AI on standby to work with encryption, tracking changes, identifying and classifying sensitive data. It also monitors permissions, creates and restores backups in case of errors, and strengthens your resilience against threats.
Event Monitoring
To report unauthorized or illegal activities, prevent unwanted events, obtain detailed security data across all Salesforce tools, and understand who, when, and where data is accessed. And best of all, with this solution, you can create customized and flexible security policies, blocking malicious activities and receiving alerts to prevent and mitigate threats.
Platform Encryption
To encrypt sensitive data and protect information. You can protect more sensitive data such as fields, files, attachments, search indexes, and more.
Field Audit Trail
Solution for tracking changes and critical data, enabling you to maintain regulatory compliance and protection. There you can monitor each change made and when.
Data Detect
Available to quickly find and classify confidential data, protecting it in a simple way. Credit card numbers and other possible documentation are also protected in order to comply with current laws.
Among the data compliance regulations, LGPD and GDPR are essential to know, thus understanding in more detail the good practices in data processing.
This is the General Data Protection Law in Brazil. Enacted in 2018, its objective is to protect personal data and regulate its use in digital media, following international parameters.
It provides guarantees to Brazilian citizens, such as the ability to request that their personal data be deleted; revoke consent; transfer data to another service provider, among other actions.
In short, to comply with the parameters of the LGPD, data processing must be carried out taking into account certain requirements, such as purpose and need, to be previously agreed upon and communicated to the data subject in a clear and transparent manner.
The acronym stands for General Data Protection Regulation.
Since 2018, the law has been applicable to the European Union as a new version of the Data Protection Directive, a continental law in force since 1995. With the growth of digital media, the update became necessary.
Its objective is to protect the privacy of information in relation to companies, offering greater clarity and control over the personal data processed.
When a company provides services to citizens established in Europe, it will have to follow the same rules as an e-commerce company there, having to comply with this regulation to protect customer and user data.
Preserving the security of data held on your digital media requires a lot of attention to detail, security breaches and regulatory compliance, don't you agree?
But don't worry: there are highly qualified professionals to work on this, using the best of Salesforce to keep your mid-sized company safe and secure.
At able.digital, our team has over 15 years of experience in migrating, implementing, configuring, customizing, and securing data in Salesforce. Come chat with us, we have the solution you're looking for!
