We live in fast-paced times. With the busy routine. A topic that hits in the morning is easily forgotten in a few days.
In this scenario, TikTok is a great representative, among social networks, of this agile era. There, you can spend hours and hours going through videos and more videos. Entertainment, humor, information… All kinds, right?
And how can a brand position itself on TikTok? Is it possible to be creative amidst all this rush? How do you get your target audience interested in your content on TikTok?
To understand a little more about this aspect of the digital world, which is no longer a big deal, just continue reading this article. Come with us!
First of all, it is essential to understand what this tool is like. It is a social network for creating, editing, sharing and consuming short videos.
In the beginning, videos published on TikTok had a maximum duration of 1 minute, a time that gradually increased, on several occasions, until reaching the current maximum of 10 minutes.
In short, the platform's priority is to make users consume videos of the most varied types. You can download and share them in a simple way, as well as being transformed into GIFs with just a few clicks.
Since its creation, TikTok has grown exponentially, attracting especially young audiences. And in recent years, it has also gained attention from major brands, who have realized the potential of amplifying their digital presence through the Chinese social network.
“TikTok Effect” is the name given to the significant increase in brand recommendations based on campaigns strategically created for the social video network.
Just as it is essential to think strategically when creating content on different digital media, it is also possible to work specifically to make your brand relevant on TikTok as well.
Want a good practical example? Recently, the phenomenon of the “BookTok Effect” boosted sales in the Brazilian literary market. The use of well-targeted hashtags and the recommendation of books by influencers focused on content about books had a major impact on book sales, drawing the attention of the publishing market to the importance of also promoting new works within TikTok.
If this is possible in a niche as restricted as books, why not use the “TikTok Effect” to benefit your brand? After all, the video network has the potential to reach a community that goes beyond digital and brings practical effects on revenue and brand positioning.
Several companies are already working with strategies within the platform to launch products, promote services and access new markets. Because trends emerge there and consumer behaviors are amplified all the time.
Don't just see TikTok as a trendy social network. It is, like everything in the digital world, an opportunity to reach your target audience, attracting potential customers, as long as you think about content strategically. More than a quick video platform, TikTok is a forest of opportunities to grow your digital presence.
Maybe you're wondering: so, should I make dancing videos to promote my brand? Calm down, it's not like that! TikTok goes far beyond this stereotype, this already worn-out format.
It is worth mentioning that many users spend hours and hours consuming videos on the platform. Therefore, it is essential to plan content that attracts attention in a positive and creative way.
To achieve this, sharing experiences makes all the difference. If you've already heard about the need to humanize your brand's content, it never hurts to repeat. After all, the greater the sense of belonging, the greater the chances of your brand being seen as someone who cares about the pain of potential customers.
By investing in quality content, this is possible. But first, it is essential to understand what your target audience's profile is, how they behave on the short video platform and how it is possible to overcome the blockade of the flood of content to reach the heart of your potential client.
Working with data, metrics and well-executed planning, this mission is possible. And the best thing is to rely on someone who knows the ins and outs of digital media, do you agree?
Nothing better than investing in strategic content for your brand planned and executed by those who really understand the subject, right?
So it is! At able.digital, you will find professionals experienced in digital media, capable of understanding what your brand's needs are, where it should be and how it needs to communicate with its target audience.
This way, the path to expanding results and multiplying sales becomes easier. We are waiting for you: get in touch to chat!
